Analytics & Statistical Analysis
Businesses with traditional websites lean on number crunching tools, like Google Analytics, to identify how visitors use their site. Based on the analytical findings, which often point out areas of weakness and strength, companies are able to reposition their site targets and their offerings to influence user behavior to the benefit of the business. Example: repositioning content to induce repeat visits. This way, studying the numbe
rs can result in more traffic, greater brand exposure, more revenue, etc.
Mobile Marketing and mobile websites and the ongoing study of “What Works” or Analytics, are different from traditional websites and their marketing analysis. Mobile Marketing is more “Real-time”, while analytics for static websites is very much after the fact. The analytical study of any mobile marketing campaign is a right now situation determined by the fact that the mobile target audience is always online and always interacting, e.g. Smart Phones.
The key for determining the success of a Mobile Marketing campaign is to establish realistic campaign achievement targets and develop critical Key Performance Indicators (KPI’s) to measure results. Without clear objectives, no key performance indicators, and lacking tools to assess and optimize programs, proving return on investment, or the success of your campaign is a major challenge.
There are 4 key questions to ask regarding the success of your mobile apps and sites:
- Are people finding and using your mobile properties?
- How engaged and loyal are your users?
- Are they engaging in high value activities and becoming customers?
- How do you retain customers and encourage usage?
The answers to these questions or key performance indicators (KPIs) will provide the insight that should guide development, ongoing improvements and methods for retaining customers.
The Team members of Client Expectation have been focused for many years on using actionable success metrics to measure the ROI effectiveness. Analytics has come a long way from the days of page views and hits. Business Management requires tangible data and reporting which detail the ROI results in meeting business objectives. We will never tell you that social media & Mobile Marketing has “no measureable ROI”, because we do not believe that this is accurate. Instead, we’ll help you frame and measure your results in a rational, analytic manner for your management team.
Every Client Expectations interaction engagement will include:
- All of our experience and best practices to drive your success
- Analyze your existing metrics to help understand your audience
- Build the reporting plan and templates to demonstrate your success
- Provide clear recommendations that will meet your KPIs
- Our engagements will be centered on meeting your business goals … your success is our goal!
This is what Client Expectations does…. and we do it very well.
