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Strategy Development


Each of our clients, even if they compete in the same vertical market, is unique and their visions of success are unique.

What they all have in common is that they want to grow their businesses and they want to employ the concepts of Local|Social|Mobile to connect with their current clients and attract new potential clients.

The absolute key to the success of our clients is the realization that Local|Social|Mobile, is an enabler of the Brand Strategy and not the strategy itself. Success comes when all aspects of the Brand Strategy are combined with the communication techniques of Local|Social|Mobile.

CLIENT EXPECTATIONS is very fortunate to have a highly experienced team, who has delivered excellent top-line growth marketing results for some of the leading B2C & B2B companies currently in business today. Utilizing this experience of success and learning from some engagements which were less successful we are well aware of the importance of having a team supported plan before execution of any marketing plan takes place.

When CLIENT EXPECATIONS begins a relationship and starts a project for a client there are three (3) “Gotta Haves” in order to have a realistic success factor….

  • Goals of Achievement have to be set and documented
  • An Action Strategy and Timeline has to be established which all stakeholders have confidence will achieve the documented goals
  • Measurement and Analysis has to be put in place while 20/20 hindsight and flexibility has to be employed to react to evolving analysis.

Key features of any CLIENT EXPECTATIONS strategy development process:

  • Formulate Local|Social|Mobile SEO Strategy
    • Goals clearly defined
    • Key success factors established
    • Content Strategy
    • Timeline Development
    • Success measurement system in place
  • Industry Analysis
    • Industry Trends
  • Competitor Analysis
    • Top competing websites
    • Competitor strengths and weaknesses
  • Keyword Research
  • Expert Keyword Development & Analysis
  • Keyword Matrix
  • Link Popularity Strategy
  • Website Analysis
    • Website Architecture
    • User friendliness
    • Rankings Check
    • Link Popularity Check
    • Content Analysis
    • W3 Validation